It’s conventional wisdom - and true - that it costs less to get more “wallet share” from existing customers than to find new customers. Newsletters are a great way to stay in touch with customers as a method of Permission Marketing, sending marketing information to people who have given you permission to send them email, indicating their elevated interest in hearing your offers and staying up to date on your products or services.
You can use the newsletter tool to send your subscribers messages ranging from quick announcements to full-on newsletters with multiple articles, pictures, and attached products, coupons and more.
